Doceree
Harshit Jain MD, Founder & Global CEOData-driven approach to enhance physician marketing
At Doceree, we devised a platform to enrich physician communications across endemic and Point of Care networks to advance the way pharma marketers communicate with physicians across digital channels. With a data-driven approach to physician marketing, our platform provides pharma marketers with access to physicians that are logged-in on endemic and Point of Care platforms to connect with medical professionals that are in the medical mindset and tending to patients. Regulations are prominent in the pharmaceutical and healthcare sector for communications directed to physicians. Therefore, we are able to support marketers to overcome those barriers on EHR, eRx, telehealth and endemic mediums, since our solution is regulatory compliant for physician marketing messages and adheres to the parameters for the category. Also, our automated ecosystem enhances outcomes for pharma marketers to connect with physicians in a transparent manner and share educational content pertaining to their specialty in a safe and secure environment.
Physicians are served personalized messages at opportune moments on Point of Care platforms
Pharma marketers are challenged to continue to breakthrough to communicate with physicians on Point of Care platforms, but our programmatic solution delivers messages to physicians at opportune moments during their patient visits.
Understand physician behaviors and enrich precision targeting communications
Our identity-resolution proprietary technology, ESPYIAN, has the ability to identify similar physician profiles that marketers can target with the usage of AI, data segmentation and analytics. The precision targeting capabilities are elevated with the ability to deliver messages to physicians based on learning a physician’s prescribing behavior and archetype to enrich interactions. With the ability to serve customized content that resonates with physicians, communications on our platform open the opportunity to share messages to physicians in a non-coercive manner that pertains to their interests and advances their knowledge within their specialty. Our automated ecosystem empowers marketers to engage physicians when they are logged-in to professional endemic and Point of Care platforms and impart communications in the most safe, secure and transparent manner. Thus, physician exchanges with pharma marketers are streamlined to provide informative content that guides medical professionals to provide the high-quality care to their patients.
Measure and refine marketing campaigns with real-time analytics
Our platform was developed to provide marketers with actionable insights. Instead of waiting for marketing campaigns to conclude for pharmaceutical brands to measure its impact, we’ve devised a dashboard that provides a real-time overview of the success and limitations of marketing efforts. Too often pharmaceutical and healthcare brands are unaware of the metrics for a campaign until the conclusion. Therefore, we want to change that practice and have the analytics available throughout the duration of the campaign, so the content, formats and channels can be refined mid-campaign to optimize marketing initiatives.
At Doceree, we are progressing to address the problem of the rising cost of healthcare by advancing efficiency and effectiveness of marketing tactics by using data and creativity in physician marketing. While physician communications continue to evolve across endemic and Point of Care networks, we will continue to bolster our offerings for pharma marketers to successfully connect with physicians. As a one-of-a-kind platform, we provide a premium physician marketing solution that provides pharmaceutical and healthcare brands with a tool to better optimize physician marketing campaigns.
Doceree News
Doceree launches Spark to Ignite a New Era in Patient-Provider Engagement with Advanced Tech for EHR Platforms, at HIMSS 2024
PARSIPPANY - In a significant move to enhance provider messaging across Electronic Health Record (EHR), eRx, Telehealth, and other Point of Care (POC) platforms, Doceree has unveiled its revolutionary technology, Spark, today at HIMSS 2024. Engineered to empower providers in enhancing the quality of care and ultimately elevating patient outcomes. Spark leverages advanced patented technology, clinical data, and AI-triggers to seamlessly deliver clinically relevant communications within existing clinical workflows, in real-time.
Leveraging Doceree's patented triggers technology, the innovative suite of Spark uses advanced AI capabilities to tackle critical challenges within the healthcare domain, including patient affordability and drug adherence, patient recruitment in clinical trials, effective clinical messaging on pharmaceutical innovations.
It's observed that in the United States many patients abandon their prescribed medications or disregard their healthcare providers' advice due to high costs. Shockingly, one in four Americans find themselves unable to afford their necessary medications, with less than 10% utilizing available patient affordability programs supported by pharmaceutical manufacturers. These patterns are gradually impacting the fundamental pillars of the country's value-based healthcare ecosystem, consequently undermining patient outcomes.
Identifying this concern and the critical need to improve patient adherence to treatment regimens, Doceree introduced Spark. This innovative tool, through the easy, HIPPA compliant, privacy safe integration with EHR platforms triggers personalized messages inside the clinical workflow of EHR, thus enhancing patient-provider communication when it matters most. Adopted by leading health systems and EHR platforms, presently, Spark is making substantial strides in the United States, effectively engaging over 700,000 healthcare providers and 50+ platforms.
Harshit Jain, MD, Founder & Global CEO, Doceree, said, "We are excited to introduce Spark, powered by Doceree, a game-changer in targeted healthcare messaging. By enabling real-time, clinically triggered messages to providers during precise moments of care, we are not just improving communication on POC platforms, we are transforming patient care. The launch of Spark embodies our commitment to innovation and our belief that advanced healthcare marketing technology can significantly improve patient outcomes."
Vijay Adapala, EVP-Global Supply Partnership, Doceree, added, "This launch represents a significant leap forward in our mission to enhance healthcare engagement. Each feature of the platform is designed to address the unique needs of the healthcare industry, ensuring that providers can deliver the best possible care to their patients efficiently and ease. This is a testament to our dedication to excellence and our vision for a more connected healthcare future."
The standout features of Spark equip it with a distinct competitive advantage, including:
• Real-time messaging: Enables instant provider-patient engagement through clinically relevant personalized messaging with Co-pay Spark, Drug Spark, Trial Spark, Rep Spark, Sample Spark.
• Patented, HIPPA compliant and Privacy safe technology: Utilizes advanced, patented technology, patient-led data, and ai-triggers to deliver personalized and meaningful healthcare messages
• Improved Patient Outcomes & HCP Engagement: Aims to enhance the quality of care and access to critical information that improves patient's health outcomes.
As Spark continues to make waves within the industry, Doceree remains dedicated to fostering innovation and supporting its EHR and other POC partners in delivering exceptional care amidst an evolving digital landscape. Learn more about Spark: https://doceree.com/provider/us/