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Sonobi
Maximizing Revenue with Precision

Bill Nolte, Sonobi | Marketing Tech Outlook | Top Ad Management Solution CompaniesBill Nolte, GM - SVP of Sales
Sonobi distinguishes itself through our JetStream platform, leveraging our proprietary machine learning and data science solutions to better use data, identity, and precision targeting to deliver exceptional value to both advertisers and publishers, with a primary focus on US inventory. Our unique approach involves direct connections across all relevant channels (display, video, CTV), setting us apart by delivering more qualified traffic to each DSP partner than other SSPs in the market. This ensures that our partners benefit from not only ubiquitous access to premium supply but also a higher quality of traffic for more effective advertising campaigns.

Our Mission and Impact

Sonobi is an independent, consumer-focused technology company dedicated to creating a fair and equitable media marketplace. Our mission is to directly connect advertisers with individuals, transforming the traditional impression-based advertising model into an individual-based approach, resulting in a more personalized and effective advertising experience for consumers.

  • Sonobi’s SSP services, coupled with their forward-thinking JetStream platform, exemplify a commitment to results and tailored advertising experiences, ensuring we remain ahead of the curve in the digital advertising realm from both a product and service perspective

By bringing together premium media properties and Fortune 500 advertisers, our JetStream platform empowers publishers and marketers to collaborate directly. This collaboration leads to the creation and delivery of superior addressable communication plans tailored to the individuals who matter most—consumers. Our approach fosters transparency, engagement, and relevance in advertising, enhancing the overall experience for all stakeholders.

Our Purpose-Built High Value SSP & the JetStream Platform

We think of ourselves as an “SSP +”, a specialized solution tailored to meet the specific needs of publishers and advertisers seeking enhanced precision in digital advertising. Unlike larger SSPs that focus on pure scale, we prioritize precision and quality, recognizing that both high volume and high-value supply solutions are essential for publishers to optimize inventory and revenue. Our JetStream platform utilizes data and identity to target high-value matches, optimizing precision in a curated manner. This technology benefits both advertisers and publishers by achieving a balance between volume and impact of transactions. For publishers, the JetStream platform attracts differentiated demand through innovative products and technology, unlocking new revenue streams while upholding a commitment to precision.

Additionally, Sonobi differentiates itself by providing more qualified traffic to each DSP than other SSPs, employing advanced scoring models based on more than 45 different features down to the placement level. This strategic approach results in higher win rates, lower QPS, and overall superior performance, setting Sonobi apart in the digital advertising landscape.

Leading the Way in CTV and OTT Advertising

Our innovation extends to the realm of Connected TV (CTV) and Over-The-Top (OTT) advertising. Our CTV Supply Optimization services are designed to provide better outcomes for our clients, further underscoring our commitment to delivering value. By harnessing the power of CTV and OTT, we assist clients in staying ahead of the curve in an ever-evolving media landscape. Drawing upon a decade of experience and valuable industry connections, we are committed to delivering exceptional service and providing tailor-made solutions. This dedication ensures superior results for advertisers as they navigate the ever-changing digital landscape.

Fast, Flexible, and Customizable Solutions

“Sonobi’s SSP services, coupled with their forward-thinking JetStream platform, exemplify a commitment to results and tailored advertising experiences, ensuring we remain ahead of the curve in the digital advertising realm from both a product and service perspective” - Bill Nolte

We offer swift, adaptable, and tailor-made solutions, granting our clients direct entry into the dynamic realm of advertising. This versatility enables us to meet the diverse and evolving needs of our customers, whether they are publishers looking to optimize their inventory or advertisers seeking to maximize their reach and engagement. Our commitment to precision, high-value demand, and outcome-based advertising ensures that clients can achieve their goals while providing consumers with a more personalized advertising experience. By embracing the evolving world of CTV and OTT advertising and offering flexible and customizable solutions, we remain at the forefront of the industry, providing exceptional value to advertisers and publishers alike.

Ready to develop a customized advertising strategy for your brand with us? Reach out today, and let’s embark on this journey together!

Sonobi News

Sonobi and Experian Collaborate to Maximize Targeting and Boost Addressability Amidst Upcoming Cookie Changes

Sonobi utilizes Experian identity graph to boost mobile reach by 25%, increasing impression value by 20%
WINTER PARK - Sonobi, an independent technology company focused on consumers and committed to creating a fair and equitable media marketplace, has entered into a collaboration with Experian, the world's leading global information services company. Through this partnership and the integration of our distinct areas of expertise, Sonobi has successfully expanded programmatic addressability across the mobile web landscape. This expansion has resulted in a 25% increase in our reach and a significant 20% rise in the delivered impression value. These developments enhance our ability to connect impactful campaigns with their intended audiences, maximizing value for our publishers.
With the imminent deadline of Google's cookie deprecation, advertisers are gearing up for a new phase in digital advertising, where enhanced addressability solutions will be crucial. Experian's identity graph stands out in the industry, providing adaptable addressable solutions that align with the future of digital identity. With over 2.75 billion IDs and an average of more than 22 digital IDs per household, Experian's expertise is well-positioned to navigate the evolving landscape.
"Collaborating with Experian and integrating their identity graph is crucial progress towards a post-cookie era, where targeted and effective advertising can thrive while protecting user privacy. This collaboration enhances our programmatic addressability and demonstrates our commitment to delivering better, more respectful advertising experiences," said Justin Kennedy, COO of Sonobi. "By leveraging Experian's innovative technology, we are proud to contribute to a fair and equitable media marketplace that benefits both our clients and the industry as a whole."
The partnership between Experian and Sonobi signifies a transformative phase in digital advertising, characterized by enhanced possibilities for effective and privacy-compliant solutions. Advertisers now have the ability to sustain targeted and relevant campaigns without relying on third-party cookies, thereby improving the user experience and aligning with evolving privacy standards. This collaboration marks a substantial stride towards fostering a more ethical and efficient advertising landscape.
"It is noteworthy to observe the progress of Sonobi as they explore new possibilities using our identity graph," said Chris Feo, SVP of Sales and Partnerships at Experian. "Their success highlights the effectiveness of strategic collaboration in addressing the needs of advertisers in a post-cookie era, with an emphasis on user privacy. We are supportive of Sonobi's efforts to enhance the open internet and the landscape of programmatic advertising."